What's inside
This report holds the answers to how your brand can engage customers, create memorable experiences, and stay ahead in 2026.
Customer Insights
Data-driven analysis of shopper behavior, engagement patterns, and loyalty drivers, helping you make informed decisions.
Brand Personas
Actionable profiles of key customer types, highlighting motivations, preferences, and touchpoints to guide your strategy.
Strategic Frameworks
Practical, step-by-step methods to design a Brand Universe and immersive experiences that increase engagement, and revenue.
Product alone is not enough; consumers want to experience your brand.
of consumers
said immersive in-store experiences improved the shopping experience
of consumers
find store ambiance important to their overall shopping satisfaction.
of consumers only
have interacted with 3D holograms – yours could be their first!
2,000+
Consumers surveyed
10+
Actionable insights
2025
Original research
What you'll learn
Based on independent research, this report brings together insights from a survey of 2,000 UK consumers to highlight how customer experience will change in 2026.
